In-person garage business training

Customer Excellence & Front of House Essentials

1 day · In person

Turn the reception desk into the key part of the customer experience.

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Upcoming dates for Customer Excellence & Front of House Essentials
DateVenueTimeAvailability and priceBooking
23 October 2026 Box Hill Burford Bridge HotelDorking, UK 09:00–17:00Europe/London Limited availability£486.00 + VAT Book places: 23 October 2026, Dorking, UK

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Course Overview

  1. First impressions

    What customers judge in the first thirty seconds.

  2. Phone handling

    Turn enquiry calls into booked, profitable work.

  3. Understanding the customer

    Ask better questions and find the real problem.

  4. Explaining the work

    Justify the job without sounding too salesy.

  5. Price conversations

    Talk about cost with confidence, not apology.

  6. Handling complaints

    Turn an unhappy customer into a loyal one.

  7. The handover

    Make the moment they collect the car count.

  8. Reviews and repeat business

    Systematically earn feedback, referrals and return visits.

Course description

Customers cannot judge your technical work.

They do not know whether the diagnosis was clever or the repair was done properly. What they can judge is whether the phone was answered well, whether someone explained what was wrong in language they understood, whether the price was what they were told it would be, and whether the car came back clean. That is the experience they tell other people about, and it is the reason they come back or quietly go somewhere else.

This one-day course covers the whole customer journey through an independent garage, from the first phone call to the follow-up after the job. You will work on how your team handles enquiries and converts them, how to ask the questions that uncover what the customer actually needs, how to explain and justify work without discounting your way out of the conversation, and how to handle a complaint so it strengthens the relationship rather than ending it. It also covers the practical end: setting a standard your front of house can follow, and building the habits that generate reviews and repeat work consistently rather than by luck.

Andy Savva built his own garage business on this, and is clear that customer service, not technical ability, was the thing that made it succeed. The day is designed entirely around the independent garage and you leave with things you can put in place immediately. Get it right and the price conversation gets easier, because customers stop comparing you to the garage down the road and start comparing you to nobody.

“I always feel like I have a renewed energy and passion after spending time with you.”

Emma Bowyer

Who this course is for

This is for you if…

  • You believe the experience around the repair is what customers actually judge you on.
  • You do excellent technical work and suspect your customers have no idea.
  • You are tired of competing on price with garages that are not as good as you.
  • You know your front of house has never had a day of proper training.
  • You want every customer treated the same way whether you are in the building or not.

This is not for you if…

  • You think customer service is common sense and cannot be taught.
  • You are happy being the garage people use because it was convenient.

FAQs

Can I book places for colleagues?

Yes. Select the number of places and enter a name, email and garage/company for each delegate. The billing details belong to the person or business making the booking.

Is VAT included in the displayed price?

Prices are shown exclude VAT.

What if I cannot attend or need to send someone else?

Contact Andy before booking to discuss cancellation and substitution arrangements for your chosen course.

Should I book accommodation and travel?

If you are arranging travel and accommodation, make sure it is all fully flexible and refundable as, while unlikely, venues or dates could change.

Do I need to provide my own food and refreshments?

You will be fully catered for. If you have any specific dietary requirements, please let me know in advance.

Want to learn in your own time?

Customer and Front of House Excellence

Self-paced · Six months access · £393 + VAT

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